• 23
    Jan 2017

    By Lily Lawson

    Posted in

    How to Book Work as a Model in Mumbai

    As an international model, you need to adapt to new markets constantly. Whether this means updating your portfolio, your hair colour or your casting makeup routine, you need to make sure that you are as marketable as possible in order to book work in the market where you are based. As a model, you are your business, and so it’s important to research a market to see what works and what doesn’t before arriving. For all our first time travellers to Mumbai, some of our Pietra Dura Creati...


  • 16
    Jan 2017

    By Lily Lawson

    Posted in

    Interview with our Sweet Nastia

    Name: Anastasiia Venher Nationality: Ukrainian How did you become a model? When I was 17 I studied at a modelling agency, learning catwalk, photography and makeup. After I finished my course I began to book work with photographers and expand my portfolio. What did you do before you became a model? Prior to modelling I studied to become a makeup artist and worked in this field. What are your biggest passions in life? I am very creativ...


  • 09
    Jan 2017

    By Lily Lawson

    Posted in

    Ten Things for Models to do in Bandra

    Bandra, situated in suburban Mumbai, is also referred to as ‘Queen of the Suburbs’. Apart from being the area where most of the model houses are situated, it is also home to many famous Bollywood personalities, politicians and cricketers. Bandra is a hub of activity, best known for eating, shopping and the beautiful view of coastal Mumbai. Whether you are a new model to Mumbai, or looking for something different to do in your free time; here is a fun ‘Ten Things for Models to d...


  • 30
    Dec 2016

    By Lily Lawson

    Posted in

    Interview with our Exquisite Debora

    1. Name? Debora Fantini 2. Nationality? Italian 3. How did you become a model? 
 During high school, I started to publish pictures of myself on social media taken by my classmates who were doing a photography course. Via the internet with these pictures, I gained my first contacts and jobs. Honestly, I wouldn't have ever expected it! 4. What did you do before you became a model? My family taught me the value of things and to be an independent person. I worked for some ye...


  • 26
    Dec 2016

    By Lily Lawson

    Posted in

    Balancing Life as a Model

    The life of a model isn’t as glamorous as one might first imagine. Behind that one beautiful shot or the flawless walk, lies years of hard work and preparation. In this competitive industry, with all of us trying to make a name for ourselves, how can one keep sane? The frenzy doesn’t just begin with shoots and shows; it starts many months before with attending casting calls, fittings and rehersals. As such, our hectic schedules give us minimal time to relax. The important quest...


  • 19
    Dec 2016

    By Lily Lawson

    Posted in

    Interview with our Mesmerising Madina

    Name Madina Urinbaeva Nationality Uzbek How did you become a model? People often told me how photogenic I am and that I should try modelling. It was also my childhood dream to be a model, so one day I sent my photos to a modelling agency and they started to work with me. What did you do before you became a model? I studied at university. I have bachelor degree in International Law. Describe yourself in five words Inquisitive, active, commun...


  • 12
    Dec 2016

    By Lily Lawson

    Posted in

    Back to Basics

    This Model Monday we will applaud a man, who despite his humble background, made it to the top of the fashion industry. Inder Bajwa, recognized as the face of Raymond’s “The Complete Man” campaign,is nothing short of the title. There are multiple stories of people coming from far off villages in India making their stand in the fashion industry. Inder’s story, however, is one of strategy, conquest and ultimately surrender. Born in Bajwa Kalan in Punjab to a modest fa...


  • 05
    Dec 2016

    By Lily Lawson

    Posted in

    Interview with our Exceptional Rocio

    Name? Rocio Guzman Gallardo Nationality? Chilean How did you become a model? I knew a photographer three years ago, who asked if I would like to shoot for a local clothing brand, and I said yes. After I did this shoot, more and more people told me they liked my pictures and that I should model more. After this, I started doing more shoots and commercials. What did you do before you became a model? My first job in my life is that I am a mother, but I&...


  • 28
    Nov 2016

    By Phoebe Lawson

    Posted in

    Rebecca Dewan Winter Collection Preview

    Last week I had the privilege of being walked through the Rebecca Dewan Winter collection at her flagship store in Bandra. The collection features houte coture garments in a variety of hues with the focus being on feathers, tassels and fringing. Rebecca Dewan started her label out of her sheer love and passion for the art, and while being walked through the collection, I couldn’t help but notice the love and care that has been put into each garment. Each g...


  • 21
    Nov 2016

    By Lily Lawson

    Posted in

    Interview with our Charming Joice

    Name Joice Gabriela Nationality Brazilian How did you become a model? I started in the world of fashion when I was 15 years old by doing a course on modeling in my city Goiânia. In the beginning my mother had me placed me in the course only so that I would be less shy. Because I was very tall and thin, I felt very different from other girls my age. After the course I liked it so much I decided that I wanted a career in modeling. In the course they taught catwa...


  • 14
    Nov 2016

    By Lily Lawson

    Posted in

    Husn-e-Taairaat by Rohit Bal for Good Earth

    On Saturday the 12th of November I had the privilege of attending the launch of our creative director and mentor, Rohit Bal’s limited edition range, Husn-e-Taairaat, for Good Earth. It was a marvellous evening filled with beauty and splendour. Good Earth was founded in 1996, and is known for their story telling through surface design. Good Earth designs are inspired by India’s unique history and heritage, as well as by nature. This can be seen in Rohit Bal’s exquisite range,...


  • 07
    Nov 2016

    By Lily Lawson

    Posted in

    Interview with our New Face David

    Name David Madaan 2.Describe yourself in five words Happy, motivated, patient, hard working, fun 3.How did you become a model? I came into the agency with my brother who wanted to be a model when Phoebe noticed me and asked if I would like to be a model? Because she saw the potential in me and trained me, I started modeling. 4.What did you do before you became a model? I worked as a salesman. 5.How did you feel during your first photo shoot? I felt very happy and ex...


  • 31
    Oct 2016

    By Admin

    Posted in

    The Benefits of Turmeric for Models in India

    While Turmeric has been used for hundreds of years in India in cooking and beauty concoctions, it is only recently that the rest of the world has cottoned on to the benefits of this miracle spice. When in Rome, do as the Romans do; or rather, when in India do as the Indians do. As such, the following are traditional Indian uses for turmeric that models working here can benefit from. Turmeric Face Mask Turmeric can be used in homemade facemasks to treat acne, dry skin and oily skin. This wo...


  • 24
    Oct 2016

    By Lily Lawson

    Posted in

    Interview with our Striking Patrish

    1. Name Patrish Zea 2. Nationality British 3. How did you become a model? Everyone from family to friend had been saying I should become a model. Then one day I modeled at my friend's showcase and they really encouraged me to go and visit some agencies, so I walked in to Profile and the journey began. 4. What did you do before you became a model? I was in school studying and I was also doing performing arts as well, mainly acting with the Identity Drama School and ...


  • 17
    Oct 2016

    By Lily Lawson

    Posted in

    Skin Tips for Models

    When I say that I have sensitive skin, I really mean it. I have returned from work with burnt skin, rashes, breakouts – you name it, I’ve experienced it. As such, I take my skin care quite seriously. However, this can be quite difficult as a model, as I’m not in complete control of what goes on my face. These few tips are what have helped me to keep my skin looking as best as possible, considering what it goes through… Beauty comes from within There is only so m...


  • 10
    Oct 2016

    By Lily Lawson

    Posted in

    Interview with our Gorgeous Anna

    Name? Anna Cash Nationality? Proudly from Austin, Texas in The United States of America How did you become a model? Both of my parents were photographers growing up. Photography and art were a daily part of my life as a child and teenager. For a long time as an adult I took photos but I realized that being in front of the camera gave me so much room to be creative. 4. What did you do before you became a model? I have had all kinds of jobs before seriously...


  • 03
    Oct 2016

    By Lily Lawson

    Posted in

    Tips and Tricks for Taking Good Polaroids

    Polaroids, also referred to as snaps or digitals, are a model’s key to the fashion world. Without good polaroids, it is near impossible for a model to travel or book certain jobs. The term “polaroid” stems from when agencies used to take them on a polaroid camera; nowadays polaroids can be taken on a digital camera or even a phone with a good camera. Quite simply, polaroids are pictures of a model with no makeup, hair, lighting or Photoshop, so that potential clients can see wh...


  • 26
    Sep 2016

    By Lily Lawson

    Posted in

    Interview with our Handsome Gabriel

    Name Gabriel Montoya Nationality French Describe yourself in five words Honest, fun, geeky, trustworthy and very French. How did you become a model? I’ve always wanted to model, but I was going about it the wrong way. That’s when my current agent scouted me on Instagram. What did you do before you became a model? I was a sales professional for more than 8 years. What do your family and friends think about you being a model? ...


  • 19
    Sep 2016

    By Admin

    Posted in

    What I Ate in a Day - Yasemin

    This week for Model Monday our model and actress Yasemin kindly put together a food diary of what she ate in a day during her busy work schedule while shooting for the TV serial Badho Bahu. Breakfast: After having a big coffee, black with a little bit of milk and no sugar, I drank coconut water on the way to my job – I try do this every day for all the wonderful health benefits that a coconut has to offer. I usually don't eat right after waking up, so for breakfast today I...


  • 12
    Sep 2016

    By Admin

    Posted in

    Introducing The Pietra Dura Creative Management Team

    At Pietra Dura Creative Management we have some of the finest people working day in and day out to book our talent and make sure that our clients are always happy. We are like a family, working together to stay innovative and be at the forefront of the fashion and film industry in India. This week for Model Monday we will be getting to know the people behind our models. These individuals work tirelessly to find the best models from across the world and give them the best that the Indian fashion ...


  • 05
    Sep 2016

    By Lily Lawson

    Posted in

    Are Models Artists?

    All arts are similar in the way that the intention is to create feeling in the audience. A painter moves their brush across a canvas, a dancer moves their body across the floor, a model moves emotion across a lens. Often times, modeling is considered a mindless practice, one that doesn't involve any talent, perhaps even simply a gift given to a lucky few at birth. And perhaps, in part, those thoughts are true; genes do have something to do with it. But in every art form, equipment is essenti...


  • 29
    Aug 2016

    By Lily Lawson

    Posted in

    Interview with our Stunning Kasey

    1. Name: Kasey Landoll. 2. Nationality: American. 3. Describe yourself in five words: Adventurous, foodie, goofy, nerd, dreamer. 4. How did you become a model? I became a professional model 4 years ago, when I was scouted online. 5. What did you do before you became a model? I was in high school while I was starting to model locally. I went to college for a year, and then started modeling professionally when I was scouted and started traveling the world – and I haven't looked ...


  • 22
    Aug 2016

    By Lily Lawson

    Posted in

    Coping with the Unpredictability that comes with being a Model in India

    I am someone who likes to plan my time. Down to the second. I like to know what I will be doing, when I will be doing it and where I need to be when… In advance. In fact, those close to me know me for being super organised, and I take great joy in organising. Unfortunately though, being a model doesn’t always allow this, especially in India. Time is a relative concept here and the fashion industry is full of unpredictability. One of the most challenging things on each of my trips t...


  • 13
    Aug 2016

    By Lily Lawson

    Posted in

    Interview with our Spectacular Jess

    1. Name
 Jessica Lavoie Allerton… But call me Jess 2. Nationality Canadian 3. How did you become a model? I don’t even remember when I decided I wanted to model, it was always just something that I dreamed of doing. I started doing photo-shoots when I was about 15 years old, and because Victoria is so small it was easy to get jobs from there. However, I guess I became a model when my mother agency, Coultish Management, signed me. 4. What did you do before you became a model? ...


  • 08
    Aug 2016

    By Lily Lawson

    Posted in

    Continuing Your Passions as an International Model

    I love modeling, but of course, I have my life outside of posing and 'walking the walk'. Before I left for Mumbai I was apprehensive about not being able to continue on with my other passions in life. My rock climbing, for example, is something that I cannot live without. I was worried about leaving because rock climbing has not become a prominent sport in India as of yet. In Canada, climbing is a part of my daily life and something that brings me great joy. The day before I left for ...


  • 01
    Aug 2016

    By Lily Lawson

    Posted in

    Interview with our Vivacious Viivi

    1. Name? Viivi Altonen 2. Nationality? Finnish 3. How did you become a model? When I was young my mom sent some photos of me to my agency and after that I have been working there. First modeling was just a hobby to me, but now after school I have started to do it seriously and I’m more passionate about it. 4. What did you do before you became a model? I went to high school and after that I moved to Mozambique to do my divemaster. 5. What is you favourite shoot that you have done ...


  • 25
    Jul 2016

    By Lily Lawson

    Posted in

    Why Models Love Coconuts

    We all know that coconuts are amazing. I’ve lost count of all the articles I’ve read about coconuts and their innumerable benefits. Thus, this week for Model Monday some of my fellow Pietra Dura Creative Management models and I have taken it upon ourselves to share what our favourite uses for coconuts are as models. PHOEBE Coconuts are one of the biggest blessings from nature. Every single part can be utilized; from the water, to the milk, to the cream, to the husk. Two common ...


  • 18
    Jul 2016

    By Lily Lawson

    Posted in

    Interview with our Delightful Pascal

    Name   Pascal Alter   Nationality   German   Describe yourself in five words   Authentic, honest, open minded, creative, happy   How did you become a model?   I started as a kid when someone came up to me and scouted me at the beach.   What did you do before you became a model?    I went to school, played soccer and travelled Australia.    How did you feel during your first photo shoot?   I felt pretty nervous, but I felt comfortable being in front of the camera.   What is y...


  • 11
    Jul 2016

    By Lily Lawson

    Posted in

    Help! How can I keep my hair healthy as a model?

    A “theme” of sorts in conversation between my model friends and I of late, has been our hair. As models, our hair goes through hell. Between the constant heat-styling (with no heat protection being used), the backcombing and styling; keeping our hair in good condition can sometimes feel like a losing battle. Thus, for this week’s Model Monday post, I thought it would be useful to explore some tips and tricks for looking after your hair as a model. As with anything to do with...


  • 04
    Jul 2016

    By Lily Lawson

    Posted in

    Interview with our Fabulous Phoebe G

    Name Phoebe Galvan Nationality Canadian How did you become a model? I started modeling at a young age. I was scouted by Elite Model Management when I was about 13 years old. At the time however, I was fully committed to dancing ballet. So, I put my modeling dreams aside until just last year. What did you do before you became a model? Before modeling I worked at a rock climbing facility. I have also worked as a baker, and artist. Describe yourself in five words Charismatic, amb...


  • 27
    Jun 2016

    By Lily Lawson

    Posted in

    A Look Inside our Model Nicolette's Wardrobe

    This week for Model Monday, we will take look at how our ever-stylish model Nicolette navigates some of the different facets of a model's life, through her wardrobe choices. What I wear to workout Like most people, my workout outfit is pretty simple . I just wear a sports bra, leggings, and comfy tennis shoes. As I walk to gym, I always like to wear my Pietra Dura ball cap to keep the Mumbai sun out of my face, plus it's super cute. My standard casting outfit I li...


  • 20
    Jun 2016

    By Lily Lawson

    Posted in

    Interview with our Fantastic Gabriel!

    Name Gabriel Vinter Describe yourself in five words Sporty; good; fun; chilled; happy. How did you become a model? In my city, when I was sixteen years old a magazine scouted me to be on the cover and from there an agency asked me if I want to work as a professional model with them, and I did. What did you do before you became a model? I was at school. How did you feel during your first photo shoot? I was happy, but I don’t know, I just ...


  • 13
    Jun 2016

    By Lily Lawson

    Posted in

    Starting the Day Positively as a Model

    Staying positive just as a person, never mind as a model, doesn’t come as easy to some as it does to others. The fashion industry is highly competitive and unstable, making it very difficult for us models to stay upbeat. However, it is precisely when you’re not booking work, or the kind of work that you would like to be booking, that you need to stay positive. The more you complain and are negative, the more negativity you will bring into your life; and you will find it near impossi...


  • 06
    Jun 2016

    By Lily Lawson

    Posted in

    Interview with our Wonderful Yasemin!

    Name? Yasemin Delikan Nationality? German How did you become a model? I started modeling 2 years ago in Mumbai itself after coming to the city for dancing. That time I used to dance and act in a Bollywood musical in Germany and was invited to give a Stage Performance on New Years. Loving India, I decided to stay for the time my visa was valid and got some more assignments during that time, and finally decided to sign up with a modeling agency to become a fulltime model. What did...


  • 30
    May 2016

    By Phoebe Lawson

    Posted in

    What's in my Model Bag?

    My work bag always has a few standard basic model essentials packed in it. A few of these things vary, depending on whether I’m shooting or doing a show. HEELS If I’m shooting a catalogue, I pack a pair of nude heels and a pair of black heels. If I'm shooting Indian wear, then I take a pair of gold heels as well as my nude and black heels. For shows, nine times out of ten I end up wearing my gold heels; but I take all my options to fittings and see what I will need to bri...


  • 23
    May 2016

    By Lily Lawson

    Posted in

    Interview with our Superstar Nicolette!

    Name Nicolette Smith Nationality United States of America What are your biggest passions in life? One of the biggest passions in my life is actually what I am doing right now, modeling. I enjoy every bit of it. There are days where I feel exhausted, but it does not stop me from loving every bit of it. How did you become a model? I became a model by submitting my digitals online to agencies. I wanted to move to New York City ever since I started the 8th ...


  • 16
    May 2016

    By Lily Lawson

    Posted in

    Why All Models Should Drink Sugarcane Juice.

    On my first trip to India I, like most foreigners, was more than hesitant to eat or drink anything from the street, lest I be struck down with some or other terrible virus. On my second trip to India, I eventually plucked up the courage to try sugarcane juice – and so my love affair with this miracle liquid began. As a bit of a health nut, and a vegan, having a sweet tooth can be tricky. Thankfully, sugarcane juice is the perfect sweet treat to curb any cravings I have, but even better, i...


  • 09
    May 2016

    By Fashion TV Talent House - Team

    Posted in

    Introducing the Pietra Dura Creative Management Women

    Pietra Dura Creative Management is exactly as its name suggests – an all-encompassing agency for models, photographers, actors, stylists and makeup artists (the talent). At Pietra Dura Creative Management we like to think of ourselves as a family, working closely with one another to bring out the finest in each other, so that we can provide the best for our clients. This week for Model Monday, we will be taking the opportunity to introduce some of our models from our Women’s Board...


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